07 Mar 2018

The New Nonno Nanni Organic LINE Elected Product of the Year Italy 2018*

Giavera del Montello (Treviso), 14th March 2018 - The new Nonno Nanni Organic Fresh Cheese Line, consisting of Organic Stracchino, Organic Robiola and Organic Fresco Spalmabile, won the important Product of the Year Italy 2018 award, the most important award for innovation based exclusively on consumer voting in the Organic Fresh Cheeses category.

Now in its 13th year, the Product of the Year Italy award selects Italian companies who demonstrate an outstanding ability to predict, encourage and satisfy consumer expectations, by investing in innovation.

And so the Nonno Nanni Organic Fresh Cheese Line was chosen in a market research survey conducted by IRI, on more than 12,000 consumers*, who expressed their preferences based on the criteria of innovation and satisfaction.

“This award gives the whole company a reason to feel really proud and confirms the strict attention we focus on developing our products.

Being chosen and honoured with an award based on consumer evaluation spurs us onwards, even more, to seek innovation that takes new values of consumption into account. Italians are sustaining their growing interest in the world of organic and natural products and we intend to intercept their requirements with new products that manage to maintain the quality that has always been our trademark”, stated Silvia Lazzarin, Head of Marketing and Communication at Latteria Montello.

With the new Organic line Stracchino, Robiola and Fresco Spalmabile, Nonno Nanni aims to follow the same traditional path as the classic line, however also meeting the requirements of those consumers who are not just looking for goodness, genuine flavour and respect for the environment in a product, but also want certified organic products. They are all 100% Italian products, the result of cheesemaking experience that has been handed down from generation to generation. They have allthe trademark Nonno Nanni goodness and great flavour, and what's more, they are also made only with the finest quality 100% Italian organic milk, from cows reared solely on organic feed and who pasture freely, and with ingredients sourced only from safe, selected dairy farms that respect the environment and biodiversity.

* PdA© market research on a preselection of innovative products in the Italian market, conducted by IRI on 12,000 consumers over the age of 15, carried out in January 2018. www.prodottodellanno.it Organic fresh cheeses category.